How obé Fitness soundtracks 15 hours of content weekly, worry-free
The digital streaming fitness platform obé Fitness provides 30,000 on-demand classes specifically designed for women. With Epidemic Sound, their instructors have a limitless music catalog to effortlessly curate the perfect vibe for every workout, from yoga to HIIT.
Background & challenge
obé Fitness produces 15 hours of new video content weekly, featuring different instructors and different types of classes. This high-volume production, which extends to content for their social media channels, requires a complete solution with access to licensed and diverse music. The solution needs to support the full range of classes with an easy-to-use platform that allows multiple users on the account, and give instructors the creative freedom to personally create their own playlists effectively.
Solution
By centralizing their soundtracking with Epidemic Sound, obé Fitness gains predictable cost control over music licensing. With the intuitive platform, the instructors can take control of their playlists with music that matches their personality and the vibe of each class. This creates familiarity across the platform covering a vast range of genres that the members really love. With innovative tools, the instructors can search music by BPM, modality, and duration to find the right song for the right class with ease.
Results & impact
With the high volume of content and multiple users, obé Fitness can ensure their music is safe, of high quality, and suits their different needs. With instructors being confident to curate their own playlists, the production team is now hands-off, freed up to focus on other aspects of production while instructors own the sound of their classes. With a single subscription, obé Fitness’ social media team uses the same subscription to soundtrack their content, keeping the brand's sonic identity consistent everywhere.
The right track for every beat
Explore obé Fitness’ on-demand classes, soundtracked by Epidemic Sound to create the perfect vibe for every workout.
Customer highlight
The music discovery process is where instructors turn inspiration into the perfect playlist. To keep that process smooth, obé Fitness’ Head of Production uses Epidemic Sound’s curated playlists like ‘Staff picks’, ‘Latest tracks’ and featured ‘Workout collections’ to create a monthly ‘Fresh finds’ playlist for the instructors.
In addition, she works closely with their CSM to get dedicated support, tips and recommendations for both music and workflows. The ‘Find similar’ feature has been proven very valuable for instructors who already use copyrighted music in other in-person classes as it allows them to leverage their musical preferences to discover similar tracks.
Un preventivo
“It's difficult and expensive to license copyrighted music, so having this alternative is great because Epidemic Sound has a full range of sound that really works for us.”
Em Messana
Head of Production, obé Fitness
Discover Enterprise
- Worry-free licensing for high-volume content
- Consistent sonic branding across platforms
- Empowered playlist curation & streamlined workflows